Why Should you Take Advantage of a Brazilian Blowout Treatment?

Many of us have heard of – or even tried – the Brazilian Blowout. But what exactly is this keratin-based hair-smoothing treatment anyway? And what’s all the hype about? To start, the Brazilian Blowout was pioneered in Brazil. It was developed as a hair-straightening treatment that doesn’t burn the skin or scalp.

Brazilian hair straightening treatments (also called Brazilian Keratin Treatment, BKT, Brazilian Blowout, Escova Progressiva, Keratin Cure or Keratin Straightening) are a method of temporarily straightening hair by sealing a liquid keratin and a preservative solution into the hair with a hair iron in the United States.

Brazilian hair straightening treatments eliminate frizz, straighten the hair and last about three months, if the Açai After-Care Maintenance product line is used. These keratin-based treatments are performed on all types of chemically-treated (bleached, hi-lights, coloured, permed, relaxed or previously straightened) and virgin hair. The technique of the application is similar to the Japanese Yuko System in the way that heated flat irons are used to close the product into the hair cuticle.

These treatments straighten curls and waves by between 50 and 80 percent depending on the original hair texture. Afterwards there is a 72 hour period in which the recipient cannot wash or wet the hair, exercise, tuck the hair behind the ears, or pin it up with any hair clip, pony tail holder or headband, as doing so may compromise the result of the treatment.

The Brazilian Blowout is a cumulative treatment, in that the more you receive it, the healthier the hair will be and the longer the result will last. Through the use of innovative and breakthrough bonding technologies, these treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

What makes these professional smoothing treatments different?

They are the only professional smoothing treatments that improve the health of hair. No damage caused! Entire in-salon treatment is completed in just 90 minutes!

Good candidates for the Brazilian Blowout are anyone who has frizzy, damaged or processed hair. The treatment has been performed on every hair type (fine/course/frizzy/curly), as well as hair that has been permed, Japanese straightened, and also extensions. In doing so, it was found that with proper communication and a well considered application, everyone can benefit from the Brazilian Blowout smoothing treatment.

The Brazilian Blowout will improve the health of color-treated/highlighted hair by conditioning the hair while sealing the cuticle for enhanced color, reduced frizz and radiant shine. The Açai aftercare products ensure longest lasting results.